Build the Body. Burn the Bullshit.
12 Weeks to Break Excuses, Build Discipline, and Lock It In for Life.
Be Honest…
Does This Feel Familiar?
01
You didn’t start for this.
You didn't start your fitness journey to feel stuck in the same body year after year.
02
The “why not me?” scroll.
Or to scroll past transformation posts on Instagram, envious, wondering "why not me?"
03
All in. Then all out. Repeat.
Or to yo-yo between "all in" and "I give up" every three weeks.
This isn’t where YOU belong.
You weren’t supposed to always dread the mirror. Or avoid photos because of side profile, double chin or back fat.
Your body wasn’t designed to have you hide yourself away from the rest of the world, feeling like you're betraying the woman you know you're capable of becoming.
And you definitely didn't desire the fear that maybe this is just who you are now… That you'll never be the confident, strong woman you see in your mind.
This endless cycle? If it feels exhausting – it’s because it is! And it's not where you belong.
That’s exactly why I created ...
Primal “Build the Body” 12-Week Challenge
Primal “Build the Body” 12-Week Challenge
If you’ve ever done group programs and 12-week challenges before, yet always feel like you got to the end and failed, I can promise you that we do it differently around here.
Here’s what changes from now:
You begin waking up knowing EXACTLY what to do with your health.
No guessing. No Plan B. No "starting fresh on Monday."
Your body responds accordingly. Not through a magic pill or potion - but through realistic, honest, sustainable change.
Your clothes begin to fit differently. Lifts feel stronger; easier.
Your reflection earns your respect and you stop dreading the mirror.
You don't feel like you're doing this alone anymore.
You stop second-guessing the meals, the workouts, the rest days. You finally can relax and trust the process because you understand that it works.
You're surrounded by women who've been there. Who cheer for your wins and catch you on hard days.
You believe in yourself again. Not the "fake it 'til you make it" kind. The deep, unshakeable "I've got this" kind.
BONUS: If you want to celebrate your transformation with a photoshoot (solo or with our Sydney crew), I'll help you prepare and pose for this shoot!
Here’s How It Works:
Evidence-Based Nutrition
Learn how to fuel your body with purpose. Not restriction. Not deprivation. Smart, sustainable eating that gets results.
Structured Training Program
Progressive, designed for real women with real lives. You'll know what to do, when to do it, and why it works.
Education You Actually Need
Understand the science behind your body, hormones and metabolism. Learn the why so you never start over again.
Weekly Accountability
Check-ins, group support, community of women walking the same path.
Real Guidance
I'm here to guide you, educate you, and hold you accountable to the woman you're becoming.
Education Portal
Access to our education portal with our Primal Guides
Why This Works
When Challenges Haven’t
Look, if you’ve found yourself on this page, you’ve likely tried the 6-week shreds. The 8-week transformations. The "lose 10kg fast" challenges.
They worked... until they didn't.
Because they didn't teach you how to sustain it. They gave you a plan and hoped you'd figure out the rest.
I get it, because that was me too! I carried 30 extra kilos. I hated my reflection. I doubted everything about myself. I know what it's like to start from zero, and I know what it takes to build something that lasts.
You're not just following a plan. You're learning how your body works so you can make confident decisions for the rest of your life.
This isn't about comparing yourself to anyone else. It's about showing up for you, surrounded by women who genuinely want to see you win.
No guilt trips. No shame.
Just honest, supportive guidance that meets you where you are and moves you forward.
This isn't a quick fix. It's a foundation you'll carry long after these 12 weeks are over.
This Is NOT For You If
If you're waiting for the "right time"
There isn't one. Your kids won't suddenly need less. Work won't magically slow down. Life won't get easier. The right time is now, or it's never.
If you want results without doing the work
This isn't a magic pill. This isn't a wrap or a shake or a 21-day quick fix. This is training. This is learning. This is showing up even when you don't feel like it.
If you're looking for someone to coddle you
I'll support you, but I won't lie to you. If you want someone to tell you it's okay to quit when it gets hard, I'm not your coach.
If you think you're "too busy"
You have time to scroll. You have time to worry. You have time to hate how you look in photos. You have 4 hours a week. You're not too busy. You're scared.
If you need constant hand-holding
This is group coaching. You'll get guidance, accountability, and education. But I won't be texting you daily motivation. You need to want this for yourself.
If you're going to make excuses
Sorry, but they don’t fly around here. The most common are: "I'll start after the holidays." "I'll join next round when things settle down." "I'm not ready yet."
You've been "not ready" for how long now? A year? Three years? Five? How many more years are you going to spend uncomfortable in your own skin? (Dead serious.)
Let Me Be Abundantly Clear
Every day you wait is another day your body pays the price.
Another day your confidence stays buried underneath the excuses and allure of “I’ll start tomorrow.”
Another day you hide in photos, avoid intimacy, dress to cover instead of express.
Another day you teach yourself that you're not worth the effort.
And here's what nobody wants to say out loud:
Waiting doesn't just cost you aesthetically. It costs you metabolically. Hormonally. Mentally.
The longer you stay in the cycle, the harder it gets to break out of it.
Your metabolism adapts. Your habits cement. Your belief in yourself erodes.
And the health complications you're avoiding thinking about? They're coming.
The joint pain. The hormonal imbalances. The metabolic dysfunction. The cardiovascular risk. The mental health decline.
You know this. You've seen it in your family. You've read the research. You've felt it starting.
You can't outrun biology.
But you can face it. Today.
Not tomorrow. Not next month. Not after you "get your life together."
Today.
Because the woman you want to become is on the other side of this decision. And she's tired of waiting for you to stop running.
What You Get
12-Week Training Program - Progressive, results-driven, fits your life.
Nutritional Guidance - Learn macros, understand your body, eat with confidence instead of fear.
Weekly Group Accountability - Check-ins, progress tracking, community support via Primal Performance App.
Educational Content - Science-backed lessons on training, nutrition, hormones, mindset.
Private Community - Connect with women on the same journey. Share wins, ask questions, feel supported.
Photoshoot Prep - Book your own or join our Central Coast, group shoot. I'll guide you through peak week, posing, presentation.
Lifetime Skills - Walk away with knowledge and tools to maintain results and never start over again.
$69/week for 12 weeks
Clients Stories
Emma C
Jess is the real deal… she’s authentic, knowledgeable, and truly invested in her clients’ success. As we head into another comp season together in 2026, I’m beyond grateful to still be part of this journey with her and the incredible Primal family.
Brianna F
JUST DO IT. That voice in your head saying “should I? Shouldn’t I? What if it’s hard? I’m scared to commit”, wipe that noise out and have a call with the team to discuss your goals. You will not look back, I know I haven’t!!
Emma C
The best thing about primal performance is we are all in contact with each other in one big group chat. It’s rare to find a group so motivated and cohesive, and it’s clear that the foundation they’ve built at Primal Performance plays a huge role in that.
Marie
With Jess’s guidance, I didn’t just lose the weight I completely transformed my body, mindset, and lifestyle.Now, I’m not only confident in my skin, but I’m stepping on stage for the second time as a competitive bodybuilder something I never imagined possible. Working with Primal has truly changed my life.
Got Questions?
When does it start and how long does the challenge last?
12th of January and goes for 12 weeks.
What's included in this program?
8-week training program, nutritional guidance, educational content on training and nutrition science, weekly group accountability, private community access through Kahunas. Plus photoshoot prep guidance if you choose to book one (independently or with our Sydney group).
I'm new to fitness challenges. Will this work for me?
Yes. The education component covers foundations, and the programming adapts to your current fitness level.
I've failed at challenges and found group coaching to not work for me before. Why would this be different?
Because you'll be learning why it works, not just following instructions blindly. Understanding is what makes it stick after the 12 weeks end. You’ll learn how to lock in, for life.
How much time will this require from me each week?
4-6 hours training, plus a little bit of extra time for weekly check-ins and community engagement. It's designed to fit into your already busy life - not be another thing on your todo list!
What if I can't get to Sydney for the group photoshoot?
Book your own shoot locally (I'll still guide you through prep), or skip the photoshoot entirely and focus on your transformation. Your goals, your rules!
How is this different from 1:1 coaching?
My 1:1 coaching is fully personalised with direct access to me during the week. This group-based challenge, however, is structured programming with group accountability built-in. Both work, and it really depends on your budget; current commitments (time, energy, resources) and how much personalisation you need to achieve your goals.
What results should I expect?
Most women see visible physique changes, increased strength, improved confidence, and a solid understanding of how to keep progressing. In short, women look hotter naked. This isn't just about transformation photos. It's about transformation that lasts long after the challenge is over! I’m all about building sustainable, life-long habits.
What if I'm struggling or have questions?
You'll have support through Kahunas, our community platform, where you can ask questions, share struggles and get support from your peers and myself! Know that you’ll never be alone in the process.
I have dietary restrictions/injuries. Will this work?
Nutritional guidance is flexible for most dietary preferences. Program includes exercise modifications for injuries. If you have significant limitations, reach out before enrolling so we can discuss if this program would work around your current injuries.
Do I need a gym membership?
No, our program can be modified for workouts at home, or at the gym.
I got some more questions! Who do I reach out to?
If you have questions, shoot them through to [email protected] or message me @jessbennic